Jamie Bourn
Sales & Marketing Director
About us
Authentic branded furniture collections, unlocking new revenue streams and strengthening consumer awareness.
A collaboration of 30 years manufacturing expertise and creative design talent to create compelling branded furniture.
The Branded Furniture Company was born out of the belief that upholstered furniture was missing a key ingredient, brands. Real brands, with authentic stories to tell.
As people, we’re passionate about our furniture. It hold’s a special place in our home and something we feel emotionally attached to. This is comparable to how we feel about our favourite brands.
In 2018, The Branded Furniture Company was formed, which is a collaboration between B&F Studios – a specialist furniture design and creative agency + Whitemeadow Furniture – a leading UK manufacturer of upholstered furniture.
This partnership means we offer brands an end-to-end product design & development service, including leaning on our years of industry relationships to find the perfect retail partner.
How we work
01.
Collaboration
We believe there is only one meaningful way to work with external partners: true collaboration. That means taking the time to deeply understand a brand’s customer, its audience, and the way they connect. We define the non-negotiables early — from price point and positioning to style, value, and quality — ensuring absolute clarity from the outset.
02.
Discovery Stage
The real work happens long before product development begins. We immerse ourselves completely, operating as a natural extension of our partner’s brand. By getting under the skin of every detail, we don’t just support the vision — we help shape it, protect it, and bring it to life with purpose and precision.
03.
Discovery Stage
The real work happens long before product development begins. We immerse ourselves completely, operating as a natural extension of our partner’s brand. By getting under the skin of every detail, we don’t just support the vision — we help shape it, protect it, and bring it to life with purpose and precision.
Meet the team
Ben Frost
Creative Director
Daniel Oscroft
Sales Director
Jamie Gordon
Product Director
Elyssia Kravaris
Marketing Manager
Our approach
Partners
Immersing ourselves in every project, we become an extension to both our brand and retailer partner(s). From product development to lifestyle photography.
Energetic
Immersing ourselves in every project, we become an extension to both our brand and retailer partner(s).
Precise
We understand how important every detail is, both in product and promotion.
Inventive
We’re creatives at heart. We thrive on developing new products and ideas to excite consumers.
Methodical
Using our years of combined industry experience and sales data to inform logical decision making.
Sustainable
We care not just about our projects, but also our planet. We’re constantly pushing to make our products more eco-friendly.
Our Manufacturing Partner
Whitemeadow Furniture are one of the UK’s largest upholstery manufacturers with more than 350,000 square foot of manufacturing space across Nottinghamshire, from where they supply many of the major blue chip companies, as well as the independent network of retailers.
With more than 25 years experience, Whitemeadow are well regarded as a leading figure within the industry, both in quality and their innovations in sustainability.