Serving British Glamour and Big-Brand Comfort: Amanda Holden Partners with The Branded Furniture Company on Exclusive DFS Sofa Collection
The Branded Furniture Company has announced its newest celebrity license partnership, joining forces with British TV icon, performer and presenter Amanda Holden to create a glamorous yet effortlessly liveable sofa collection. Launching exclusively with DFS from Spring 2026.
Amanda Holden is one of the UK’s most recognisable entertainment personalities. A lady of many talents, she’s a West End performer, radio host and judge on the nation’s biggest talent shows. Known for her confident style, playful personality and polished aesthetic, Amanda has built a loyal, cross-generational following who engage with her home, fashion and lifestyle content daily. Her interiors taste - elegant, uplifting and full of personality - has become a signature part of her brand.
Working closely with The Branded Furniture Company and the DFS specialist design teams, Amanda helped curate a collection that captures her love of luxury while staying true to family living. The range blends refined silhouettes with inviting comfort, pairing lush fabrics and statement details with the durability and practicality DFS is known for.
“I wanted this collection to feel joyful, warm and full of life,” said Amanda Holden. “My home is a place for family, friends, laughter. I wanted a collection that made me feel proud when hosting and comfortable when lounging after a busy day. Every style in the range has those little touches that I love: a bit of glamour, a bit of fun, and loads of comfort.”
The collection will launch with three signature sofa ranges, each designed to reflect Amanda’s favourite interior styles, from clean neutrals to bold, rich statement pieces. The exciting launch will take place in Spring 2026, rolling out across DFS stores and online nationwide with full marketing, in-store assets and social content designed to support a high-impact launch.
Jamie Bourn, Sales & Marketing Director at The Branded Furniture Company, commented:
“Amanda is a dream partner to capture the nation’s attention. She’s stylish, warm, hugely recognisable and genuinely passionate about interiors. She brings credibility and star power, but also a brilliant understanding of what her audience loves and how they live. That insight made the product development process incredibly energising. We’re so excited to introduce this partnership to DFS customers and see the response.”
Kellie Wyles, Group Head of Upholstery Buying & Brands DFS & Sofology, commented:
“The BFC were fantastic partners to work with. This is our third collaboration together, and once again they’ve captured the essence of what the brand truly is and how to capitalise on a space in our product offering. The range not only feels authentically ‘Amanda’, but also brings something fresh, confident and uplifting to our customers.”
The Branded Furniture Company continues to expand its portfolio of high-profile collaborations, reinforcing its commitment to pairing design authority with trusted, household-name talent.