Grand Designs collection exclusively available at DFS

Overview

The Branded Furniture Company are proud to be partnered with Fremantle and their BAFTA-winning brand Grand Designs, to produce a range of furniture that embodies the brand’s values of sustainability and inspiring design. At the heart of the Grand Designs range sits a grand ambition; to create sofas that are stylish, super comfy and beautifully made from innovative and sustainable materials.

The Grand Designs furniture collection was launched exclusively with DFS in Spring 2021, in partnership with The Branded Furniture Company and comprised of 3 innovatively designed sofas ranges, each made of ethically sourced and sustainable materials, including fabrics compromising of yarns made up from recycled plastic bottles.

Grand Designs bed range now launched – March 2022

Following a successful launch period, the range is now extending with the launch of bed collection, also consisting of 3 sustainably designed products.

Grand Designs is the UK’s most loved property programme and is widely recognisable as the pre-eminent series on modern architecture and design in Britain.

It charts the in-depth process of ambitious design projects, from initial intricacies of blueprints through to the challenging task of turning those concepts into a spectacular and practical living space.

Now in its 19th year, Grand Designs is one of Channel 4’s biggest returnable factual series and has inspired many a viewer to undertake their own ‘grand design’, large or small. On top of a new series of Grand Designs and the sister show House of the Year, previous episodes and international adaptations are broadcast 52 weeks of the year across Channel 4, More 4, 4Seven and all series are available OnDemand on All 4. With Grand Designs on all year, the show is seen by over 25m people (41% of all UK TV viewers).

Showcasing the range at Grand Designs Live

Along with the TV series, there is a twice-annual consumer show, Grand Designs Live, held in London and Birmingham that welcomes over 158,000 people a year.

And this year, visitors will have chance to see and learn about the collection in the flesh at Grand Designs Live London.

Reaching new audiences

We know that when used effectively, strategic brand collaborations allow businesses to enter new markets and increase brand awareness in a way like no other.With this in mind, and to maximise publicity of the new range, The Branded Furniture Company are supporting DFS to exhibit at Grand Designs Live in London this spring, helping DFS to maximise the brand’s potential and reach new audiences. This will be the first time the official Grand Designs furniture range has been part of the well-established show and will be showcased in the Green Heroes section, due to the innovative sustainability factors of the furniture.

Visitors to the show are largely loyal to the Grand Designs brand and passionate about their homes. Hungry for ideas and advice, this highly motivated audience ranges from self-builders and whole-house renovators to extenders and home improvers.

DFS will be showcasing a range of furniture, including sofas and the recently launched beds from the Grand Designs collection, in addition to hosting a competition for a chance to furnish a visitor’s home with Grand Designs furniture up to the value of £1,500, with a further £5,000 spend to be won via The Times.

You can find DFS and the Grand Designs team at stand number Z19 at the London Excel from April 30th to 8th May 2022.

You can also learn more about the collection by visiting DFS’s website here

The Branded Furniture Company

Here at TBFC, we understand brands. We’re specialists in partnering brands with retailers, allowing both parties to tap into new audiences and revenue streams, whilst always ensuring to stay true and respect the brand’s identity.

If you are a brand looking to explore the potential of the upholstered furniture category, we’d love to hear from you – enquiries@thebrandedfurnitureco.com