Announcing our latest brand partnership – Cath Kidston
The collection, which comprises of sofas, chairs, beds and footstools, is launched exclusively with furniture powerhouse DFS.
Jamie Bourn, Head of Brands at TBFC, commented: “This partnership between an iconic British brand and a British retailer that leads the furniture industry in terms of innovation and brand ranges, is the perfect collaboration. It was a pleasure to work with the Cath Kidston team, who are authentic, passionate and creative in every aspect of what they do, and DFS, who absorbed the essence of the brand right from the start of the project. This partnership will open new audiences to both Cath Kidston and DFS. We can’t wait to see how this range is received, but early indications are really positive, and as we have learned from our successful partnerships with Orla Kiely and Grand Designs, we know there is a huge market out there for branded furniture”.
Printmaker Sofa in Chalky Velvet Coral
The Branded Furniture Company are delighted to launch their third licenced partnership with Iconic and much-loved British brand, Cath Kidston.
The range was launched on September 7th at a press event at the Columbia hotel, London, where a mix of the brand’s friends, influencers and journalists from the home and fashion industries gathered. The range also launched on the DFS website on the same day – view here. It includes 3 sofa styles, 3 bed designs (including storage options), 2 stools, 3 chairs, and a chaise longue. In addition, customers can complete the look with our range of 16 adorable Cath Kidston scatter cushions. With exquisite detail and timeless designs, they’re perfect for accessorising our beautiful sofas or beds with a little extra comfort and style.
Flounce Bed & Poise Chair in Strawberry Garden Blue
Every detail has been handcrafted to work in harmony, bringing joy into your living space. Available in all-over Cath Kidston’s signature joyful prints, classic plain fabrics, or a contrasting mix of the two, there are options to suit everyone’s style.
Some designs have been created, crafted and printed on 100% fully recycled polyester. Incredibly, this fabric is made from PET plastic bottles. In fact, every one linear metre uses 820g of plastic. Which in turn, helps to protect marine life and stop the pollution of our oceans. This fabric also uses a halogen-free fire-retardant composition.
Wisher Sofa featuring one of the range’s 100% recycled printed fabrics – Endless Love
Entering the furniture market is an exciting new phase for the Cath Kidston brand, widely seen as an integral part of the brand’s ‘rebirth’. Born in a small shop in Notting Hill in 1993, Cath Kidston is now a global life and style brand in over 40 different countries worldwide. Cath Kidston prints celebrate British culture and they lovingly design and hand-paint all their new prints, whilst re-imagining their heritage prints in their studio in the heart of London. With joy and craftsmanship at the heart of everything they do, this is a brand that uplifts, enlivens and inspires. The furniture range follows closely with this ethos. Designed and made to order in Britain, every piece is handcrafted by highly skilled craftspeople, and of course, only the highest quality, sustainably sourced components, are used. Timeless design, pops of colour and as you might expect, some gorgeous patterns are at the heart of this range. These sofas, chairs, beds and footstools are not just somewhere you simply rest, they’re more than that, each piece has been created to bring joy into any room it sits.
Cath Kidston Creative Director, Holly Marler, said: “The Branded Furniture Co team quickly understood the brand and the potential it had in this new market for us. We were confident that their experience and knowledge in the furniture industry would result in a successful partnership. It was important that we could trust a partner who was an expert in their field to guide us in this new area. We’re so excited to see how the partnership evolves.”
Gentle Accent Chair & Locket Footstool in Kingdom Ditsy
Kellie Wyles, Head of Upholstery Buying and Brands at DFS, added: “The Branded Furniture Company made the whole experience of the brand collaboration really easy for us. They were great at interpreting the brand through into the furniture, whilst understanding how the range fits as part of our wider strategic objectives at DFS. We can’t wait to see how it lands.”
For any new brand licence enquiries, please email enquiries@thebrandedfurnitureco.com
