A joyful and timeless collaboration inspired by iconic prints and the charm of everyday British living from Cath Kidston
The opportunity
A proudly British lifestyle brand since 1993, Cath Kidston has built its reputation on nostalgic design, joyful colour and timeless prints inspired by British culture. In September 2022, an exclusive furniture collection with DFS brought together two trusted British names, pairing heritage design and unmistakable Cath Kidston prints.
The audience
The collection spoke directly to customers already connected to Cath Kidston, those who value personality-led interiors, quality craftsmanship and bold, expressive prints. The partnership introduced Cath Kidston to new DFS customers and interior enthusiasts seeking distinctive statement pieces that balance decorative charm with everyday usability.
The potential
With more than four million customers worldwide across over 40 countries, Cath Kidston’s design heritage and loyal following presented strong commercial opportunity. In the UK alone, one in five people have given or received a Cath Kidston gift, and the brand enjoys around 70% national awareness, backed by nearly 30 years of design history.
Key brand stats
How we made an idea reality
We knew it was important to ensure Cath Kidston’s signature style sat at the heart of the collection. Carefully considered colour palettes, recognisable prints and timeless furniture silhouettes ensured each piece reflected the brand’s identity while working beautifully in contemporary homes. Petite, versatile pieces were designed to suit every part of the home, made to fit living spaces and bedrooms to hallways and kitchens. Allowing customers to layer Cath Kidston style throughout their homes.
Timeless furniture pieces were designed to complement the broad appeal for contemporary interiors. Cottage florals, ditsy patterns, and soft pastel tones were applied across a range of sofas, beds and accent pieces, balancing decorative character with timeless silhouettes.
