The ‘Queen of Prints’ applied beautifully to furniture.
The opportunity
Orla Kiely is a brand with instant recognition, strong heritage and a deeply loyal following. The opportunity here was to unlock an additional revenue stream by extending the brand further into furniture. It felt natural to build on its established success within homeware, while remaining unmistakably Orla Kiely.
The audience
Ideal for those who are already emotionally connected to the Orla Kiely brand, as well as new customers drawn to bold pattern, colour and mid-century-inspired design. There’s a key style category to enter with Orla furniture, catering to an audience that values individuality, quality, and enduring style.
The potential
With a strong brand foothold in the home and a highly recognisable visual language, there was clear potential to create a commercially successful furniture collection that felt authentic, scalable and desirable to both retailers and consumers alike. We knew we could tap into the world of mid-century design to offer today’s consumer something that felt different to the trends that come and go.
Key brand stats
How we made an idea reality
From start to finish, we worked closely with Orla herself to translate the brand’s signature aesthetic into a furniture range that balanced creativity with commerciality. Every decision was guided by the need to protect brand integrity. From ensuring the collection delivered the colour, the pattern and the personality Orla Kiely is known for, without compromising on comfort, quality or market relevance.
To maximise the range’s success, we connected the brand with the right retail partners, leveraging our strong industry relationships to bring the collection to market. We supported retailers with professional lifestyle photography and a full suite of sales tools, enabling consistent presentation across channels and ensuring the range was positioned to perform at its full potential.
Project Highlights
Today, Orla Kiely holds a strong and clear presence within the furniture landscape that effortlessly honours the heritage of the brand, all with a commercial edge.
