A warm and practical collaboration inspired by family homes, clever design and making everyday living easier with Stacey Solomon.
The opportunity
Stacey Solomon is one of the UK’s most trusted voices in home organisation, DIY and family living. She has built a reputation for making homes feel organised, practical and welcoming. Fresh from sharing the renovation journey of Pickle Cottage and following the success of her popular homeware range with ASDA, Stacey was perfectly positioned to influence audiences seeking both inspiration and affordability in their interiors.
The audience
Stacey’s audience is built around families, decorating enthusiasts and homeowners who want stylish interiors that genuinely work for everyday life. Her followers are notably loyal and highly engaged, turning to her for honest advice, achievable ideas and warm, family-friendly inspiration. Recommendations from Stacey are from her own lived experience, showing practical comfort, from an authentic source.
The potential
The collaboration combined Stacey’s trusted voice with furniture designed for real homes, focusing on family-friendly comfort, durability and smart organisational features. Blending practical storage with timeless, welcoming design, the range was created to appeal to a broad UK audience while reflecting Stacey’s signature warmth.
Key brand stats
How we made an idea reality
An exclusive collection between Stacey and ScS brought together shared values of style, affordability and trust within the UK furniture market. The collection was designed with real family living in mind to reflect Stacey’s down-to-earth personality, ensuring pieces are durable, comfortable and effortlessly inviting. Perfect for cosy family nights in.
Inspired by relaxed cottage interiors, the range features softly turned wood legs, warm textures and welcoming fabrics, balanced with practical storage. Versatile colour palettes allow the collection to integrate seamlessly into a variety of homes, offering customers timeless design without the need to rethink their entire space. The result is a thoughtfully designed collection that feels true to Stacey’s way of living; made to handle the realities of everyday life in modern UK homes.
